Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/08319_Field_TCGG T84.txt

Text File | 1996-04-10 | 1KB | 16 lines

individualized “archetypes” and epiphanies of “momentary
deities.” It must often have puzzled the scholars and physicists
of our time that just in the degree to which we penetrate the
lowest layers of nonliterate awareness we encounter the most
advanced and sophisticated ideas of twentieth-century art and
science. To explain that paradox will be an aspect of the
present book. It is a theme around which much emotion and
controversy are daily engendered as our world shifts from a
visual to an auditory orientation in its electric technology. The
controversy, of course, ignores the cause of the process
altogether and clings to the “content.” Setting aside the
effects of the alphabet in creating Euclidean space for the
Greek sensibility, as well as the simultaneous discovery of
perspective and chronological narrative, it will be necessary to
return briefly to the native world with J. C. Carothers. For it is in
the nonliterate world that it is easiest to discern the operation